Weak monsoon may hit consumption story
MUMBAI/NEW DELHI/CHENNAI: India’s consumption looks headed for a near-term slowdown with predictions of an El Nino-weakened monsoon likely to bring the lowest rainfall in 11 years.Deficient rains may weigh on rural demand, impacting volume growth and crimping sales of a host of products ranging from soaps, shampoos, packaged food to two-wheelers and durables. For companies…